i got a new job. its an interesting profile. I "ideate" supposedly. to sell stuff. not really advertising. Its apprently called below the line marketing. we liek to think of ourselves as hyrbid marketers. 'more" than marketing. talk about self esteem issues.
well so far its been interesting. nothing else to say really , all our work is also "confidential" ..basically we are hybrid advertisers cum CIA operatives. we "operate" till the wee hours of morning ( at least hardworking concept developers liek me).. juggling words and ideas trying to trap the unsuspecting "TG" .. yes we also love our acronyms. TG stands for target group to the uninitated. Our puerpose in life is to hook , sell a line and sink this poor TG animal into the abyss that is the "brand". Clients are people from the other side, the ones that created this brand fellow , and whose next 3 generations are all set to benefit from the sinking gooey chocolate mass that surrouds this boy.
and the client servicing team?.. poor bastards is all i can say..
5 comments:
girl!
don't work this hard.
write sometimes..
i visit all the time to check for updates.
lol.. absolutely the most refreshing perspective of the biz this.. & far more perceptive than how i'd think of it; phps cos i've been soakin in the choco-pot maself for far too long..
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